Planogram helps in proper product planning and placement on retail shelves.In the retail environment, store ambiance is an important segment to drive customers. To create such an ambiance, a retailer should distinct his store layout, product placement, brand loyalty and consumer’s shopping concerns. Planogram is the centerpiece that considers the above-said factors for creating specific store designs to organize stores systematically. It is the visual presentation of a retail shelf to ensure efficient use of floor and shelf space to maximize in-store sales. Important planogram features for the retail industry are as follows: Planning the layout of a store is considered an art and science – it requires brain, creativity and technology. A retail store is the perfect example of home feeling for customers, where they can purchase home essentials easily. The hurdles gifted by Covid-19 skyrocketed the growth of online shopping, and lead led to the closure of many brick-and-mortar stores. But a large segment of the population still prefers in-store experiences due to its touch, view, interaction and positive in-location factors.
